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Bing Tests Bolded HTTPS URLs in Snippets

September 11, 2026
A Bing search snippet for Frase.io featuring the title “Optimize Content For SEO - Rank On Google. Cited By AI” and a summary of content marketing features on an HTTPS site.

Microsoft is experimenting with bolding the HTTPS portion of URLs in Bing search results. 

A Bing search snippet for Frase.io featuring the title “Optimize Content For SEO - Rank On Google. Cited By AI” and a summary of content marketing features on an HTTPS site.

The subtle enhancement to link display prioritizes secure connections and was observed by Sachin Patel.

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