Various feature were announced for Shopping ads during the Google Marketing Live 2024 event.
- Shopping ads will start highlighting key attributes from product descriptions or reviews.
- Users will be able to see 360° product view with 3D spin shopping ad format (starting with shoes) – 3D product views were already announced during Google Marketing Live 2022 and seen for furniture.
- Virtual Try-on for clothes, starting with tops, to see how the clothes look on real people of different shapes and sizes.
- Shopping ads will be enriched with Video highlights.
- Adding product to the cart directly within the ad and finish the order with one click.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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