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GML 2024: New Features for Shopping Ads

May 21, 2024

A person stands on stage next to a large screen displaying "Shopping Ads" with a stylized record graphic in the background, hinting at new features. The setting appears to be a presentation or talk, possibly at GML 2024.

A person stands on stage next to a large screen displaying "Shopping Ads" with a stylized record graphic in the background, hinting at new features. The setting appears to be a presentation or talk, possibly at GML 2024.

Various feature were announced for Shopping ads during the Google Marketing Live 2024 event.

Shopping ads will start highlighting key attributes from product descriptions or reviews.

A person stands next to a large screen showcasing Shopping Ads for retro turntables from Urban Outfitters, complete with prices, ratings, and "Shop now" buttons. The listings highlight new features set to debut at GML 2024.

Users will be able to see 360° product view with 3D spin shopping ad format (starting with shoes) – 3D product views were already announced during Google Marketing Live 2022 and seen for furniture.

Side-by-side display of two Adidas sneakers enhanced with new features. Left: Green with red stripes labeled "Gazelle," priced at $100. Right: White with gray stripes labeled "Samba," priced at $130. Both showcase ratings, reviews, and shopping ads for your convenience.

Virtual Try-on for clothes, starting with tops, to see how the clothes look on real people of different shapes and sizes.

A person stands on stage at GML 2024, presenting in front of a large screen showcasing new features in online shopping interfaces. The display highlights Shopping Ads with two models wearing tops, complete with product details and pricing.

Shopping ads will be enriched with Video highlights.

Adding product to the cart directly within the ad and finish the order with one click.

A mobile screen showcases an Abercrombie & Fitch ad featuring a model in a black athletic ensemble. Below, various sportswear items with prices are displayed, enhanced by Shopping Ads' new features. A "Buy now" button and additional clothing options, including style suggestions, are also visible.

You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.

Read all news announced during Google Marketing Live 2024.