GML 2024: Shopping Ads in Google Lens

Last updated on May 28, 2024

A smartphone showcases an image of a red suitcase on Google Lens, seamlessly directing users to Shopping Ads. An arrow links to a Google shopping page with similar red suitcases, featuring prices and ratings from various retailers.

At Google Marketing Live 2024, Google shared that Shopping ads will now be a part of Google Lens results.

Lens searches now allow consumers to immediately purchase something that catches their eye.

Imagine seeing something you like around you. With Google Lens, you can simply take a photo, search for it, and instantly see Shopping ads at the top of the results and buy the product.

You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.

Read all news announced during Google Marketing Live 2024.

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GML 2024: Shopping Ads in Google Lens

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Segment Enhanced Conversion Impact by Campaign Type

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