At Google Marketing Live 2024, Google shared that Shopping ads will now be a part of Google Lens results.
Lens searches now allow consumers to immediately purchase something that catches their eye.
Imagine seeing something you like around you. With Google Lens, you can simply take a photo, search for it, and instantly see Shopping ads at the top of the results and buy the product.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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