Google has launched ads in AI Overviews for mobile users in the US. These ads, appearing directly within AI-generated summaries in Search, help users find relevant products alongside their queries.
The ads continue to feature the “Sponsored” label for transparency.
Google’s testing has shown increased user satisfaction with this feature, making it easier to discover products and services immediately.
Read the full article here: New ways for marketers to reach customers with AI Overviews and Lens