AI summary first appeared within the Overview section in April 2024. Now, Google has expanded this feature by introducing a new tab for Conversion value insights.
It takes some time for Google to generate the insights, so the following animation is shown:
Once the insights are generated, you can click the “View details” button, available for all analyzed metrics, to gain even deeper insights.
In case of conversion value it contains:
- Top contributing campaign with increased conversion value.
- Possible reasons for the increase, such as budget adjustments, bid strategy changes, eligibility shifts, or asset modifications.
This news was discovered by Hana Kobzová.