Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Expanding the Maximise Conversion Value Bidding Strategy in Microsoft Advertising

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Previously limited to smart shopping campaigns, Maximise Conversion Value has been expanded by Microsoft Advertising to include search and shopping search campaigns too.

For specific goals, you can choose to add a Target ROAS.

To ensure optimal performance, it’s important to have conversion tracking set up.

Read the official announcement: Max conversion value for search and other updates for April.

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