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Google Releases New Videos on Value-Based Bidding for Lead Generation

August 12, 2024
A YouTube video screenshot shows Ginny Marvin, Ads Product Liaison at Google, wearing a green shirt and sitting at a desk with a laptop, a mug, and office supplies. The video relates to Value-based bidding for lead generation and features 6 segments. Captions read: "Starting next week, I'll be launching a series".

Google has recently released a series of new videos focused on value-based bidding for lead generation. 

The resources provide insights and practical steps to optimize bidding based on the value of leads, enhancing campaign performance and ROI.

A woman in a green top sits at a desk with a laptop, presenting in a video titled "Value-based bidding for lead gen" on Google. A sidebar display shows thumbnails of additional video segments related to lead generation. The name "Ginny Marvin" and her title are visible on the screen.

Check out the new videos from Google Ads here: Trailer: Value-based bidding for lead generation

This news was spotted by Adriaan Dekker.

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