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Explanations For Conversion Value And Cost

January 9, 2024
Screenshot of a webpage displaying a list of websites with horizontal bar charts illustrating ad ranking performance. Each site notes the percentage change and conversion value. Below, an explanations section delves into reasons for ranking differences, including cost considerations.

New insights were spotted in Performance Max campaigns. Patrick Gehn discovered explanations for the changes in cost or conversion value.

Screenshot of a webpage displaying a list of websites with horizontal bar charts illustrating ad ranking performance. Each site notes the percentage change and conversion value. Below, an explanations section delves into reasons for ranking differences, including cost considerations.
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