Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Maximize conversion and Target CPA added to Microsoft Advertising

Microsoft is introducing two automated bid strategies for advertisers:

  • Maximize Conversions (optimizes conversions within a budget)
  • Target CPA (maximizes conversions considering both CPA target and budget)

Both strategies are leveraging AI in order to bring the expected results.

These features are in pilot, with a general release set for October 2023.


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