As of April 16, generative image tools have been introduced for Demand Gen campaigns globally in English, with additional language support planned for later this year.
You can use this feature for:
- generating new images
- “Generate more like this” function for generating similar images
Google also ensures that all generated images are unique and adhere to Google policies. Learn more about generated images in Google Ads in the official help page article here: About generated images in Google Ads.
To learn more about building the right creatives for Demand Gen, read the latest creative excellence guide.
Here is the official announcement: Enhance visual storytelling in Demand Gen with generative AI.