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Testing Creatives with Demand Gen Experiments

November 15, 2023
A screenshot of a web page detailing experiment setup options. It features fields for arm name, traffic split, and campaigns, alongside a "New!" sticker to highlight the demand gen capabilities. Source: Thomas Eccel.

Google introduced experiments for Demand Gen a while ago, and now Thomas Eccel has revealed a feature allowing the testing of various images and videos to determine which creative elements yield the most effective results.

A screenshot of a web page detailing experiment setup options. It features fields for arm name, traffic split, and campaigns, alongside a "New!" sticker to highlight the demand gen capabilities. Source: Thomas Eccel.
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