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Testing Creatives with Demand Gen Experiments

November 15, 2023

A screenshot of a web page detailing experiment setup options. It features fields for arm name, traffic split, and campaigns, alongside a "New!" sticker to highlight the demand gen capabilities. Source: Thomas Eccel.

Google introduced experiments for Demand Gen a while ago, and now Thomas Eccel has revealed a feature allowing the testing of various images and videos to determine which creative elements yield the most effective results.

Experiments available for Demand Gen
Product Studio Expands And Introduces Additional Features
Seasonal Themed Templates in Product Studio
PMax Experiments for Automated Asset Testing
VAC to Demand Gen Upgrade Tool Launched

Demand Gen
Google Ads

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Testing Creatives with Demand Gen Experiments

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