New Consent Requirements for Switzerland
Starting July 31, 2024, Google requires advertisers targeting Swiss users to obtain consent for using cookies or…
Browsing Category
2024-04
65 posts
Explore PPC news published in April 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Update on Surcharges in Italy, Spain, and Turkey
Google will begin charging updated surcharges for ads served in Italy, Spain, and Turkey starting July 1, 2024.…
Consent Mode Setup Guide Within Data Manager
Thomas Eccel spotted a new guide within Data Manager to set up the consent mode. First, Google asks about the…
Microsoft and Axel Springer Expand Partnership
Today, an expanded partnership was announced between Microsoft and Axel Springer, Europe’s leading digital…
Custom Search Terms For Video Campaigns
Anas Siddiqui found this new custom search terms section when creating a new video campaign. Custom search terms…
New Features for Performance Max
On April 29, Google announced a set of new features for Performance Max campaigns. Learn more here: – New…
Copilot Available For All Advertisers
On April 29, Microsoft announced that its AI assistant, Copilot, is now available to all advertisers within…
Blue Shield Badge for Verified Advertisers in Search Ads
Google has been actively experimenting with various methods to showcase advertiser verification within search…
“Your Ads Will Go Live After a Review” Page
After setting up a new campaign, users are directed to a confirmation page displaying the message “Your…
Pin Your Favorite Menu Options in Microsoft Advertising
A recent update in Microsoft Advertising has introduced a handy new feature that allows users to personalize…