Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
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PPC News: Demand Gen
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PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen Ad Reviews Can Take 3-5 Business Days, Edits Reset the Clock
Google has updated its help page to specify ad review times for different campaign types. Most reviews are…
Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to…
Video Campaign Groups Spotted Live in Google Ads
Google has now made Video campaign groups visible in the Google Ads interface, following their announcement in…
Lookalike Segments Expand to Video Campaigns
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where…
Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
Google Ads Enhances Creative Insights With A/B Testing
Google has oficially introduced new creative insights and experimentation capabilities for advertisers in Asset…
Google Introduces New Features in August Demand Gen Drop
Google has unveiled new tools as part of the August Demand Gen Drop. These enhancements are designed to help…
Short Title Attribute Now Used in Performance Max
Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will…
Demand Gen Now Allows Multiple Conversion Goals
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen…