Lookalike Segments Expand to Video Campaigns
Google Ads is expanding Lookalike segments to Video campaigns, giving advertisers another campaign type where…
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PPC News: Demand Gen
194 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
Google Ads Enhances Creative Insights With A/B Testing
Google has oficially introduced new creative insights and experimentation capabilities for advertisers in Asset…
Google Introduces New Features in August Demand Gen Drop
Google has unveiled new tools as part of the August Demand Gen Drop. These enhancements are designed to help…
Short Title Attribute Now Used in Performance Max
Google has updated the short_title attribute specifications in the Google Merchant Center, indicating it will…
Demand Gen Now Allows Multiple Conversion Goals
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen…
“How This Ad Was Made” Added to My Ad Center
Google Ads has improved ad transparency to provide users with detailed information about ads generated…
Google Redesigns Asset Optimization Panel
Google Ads has introduced a redesigned Asset Optimization panel aimed at enhancing user experience. The updated…
How to Disable Automatically Created Videos in Demand Gen Campaigns [Screenshots incl.]
Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you…
YouTube Officially Introduces Watch-While Ads
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described…