Demand Gen Shows Promotion Assets on YouTube
Retailers running feed-based Demand Gen can now apply discount tags from promotion assets directly on YouTube…
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PPC News: Demand Gen
214 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
YouTube Ads Test AI Chatbot With Suggested Questions
YouTube is testing AI powered chatbots within video ads, allowing users to ask questions about the advertised…
Demand Gen Creative Guidelines Enhance Engagement
Google Ads has released best practices for creative in Demand Gen campaigns, emphasizing the power of creative…
Demand Gen Cost Adjustment Timeframe Updated
Google Ads has increased the performance-based cost adjustment period for Demand Gen campaigns from three weeks…
New Customer Lifecycle Goals for Holiday Campaigns
Google has introduced new customer lifecycle goals across various campaign types to enhance holiday season…
Demand Gen Now Accepts HTML5 Ads for the Display Network
Demand Gen campaigns in Google Ads can now integrate HTML5 ads alongside static image ads for the Google Display…
Channel Prioritization and Budget Caps Live in Google Ads
Google Ads has introduced channel prioritization and budget caps for various campaign types, including…
Seasonality Adjustments Now Available for Demand Gen
Advertisers running short sales events can now utilize seasonality adjustments in Demand Gen campaigns. This…
Google Ads Data Strength Best Practices Updated
Google has revamped its Data Strength best practices help document, emphasizing the use of more first-party data…
Demand Gen Data Strength Feature Adds New Metrics
Google Ads has introduced several updates focused on enhancing data strategy within Demand Gen campaigns: Read…