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Pause Ads As New Format For Youtube Select

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Pause Ads are the CTV-first format, offering a smooth and non-intrusive method to boost awareness and engagement during breaks initiated by users in ConnectTV streaming sessions.

The pilot is currently active in the U.S., with a limited pilot set to become available in the EMEA region in Q2.

This information was presented at EMEA Product Kickoff H1 2024.

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