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Audience Customer Types Live

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Google introduced Audience customer types in Google Ads at the start of February, with a dedicated help page for this feature.

This feature has already been observed in select accounts.

You have the option to include one or several of the following customer types:

  • All customers
  • Purchasers
  • High-value customers
  • Disengaged customers
  • Qualified leads
  • Converted leads
  • Paid subscribers
  • Loyalty sign ups
  • Cart abandoners

If you select multiple types that conflict, you won’t be able to continue and save your configuration.

The feature was spotted by Hana Kobzová.

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