Google introduced Audience customer types in Google Ads at the start of February, with a dedicated help page for this feature.
This feature has already been observed in select accounts.
You have the option to include one or several of the following customer types:
- All customers
- Purchasers
- High-value customers
- Disengaged customers
- Qualified leads
- Converted leads
- Paid subscribers
- Loyalty sign ups
- Cart abandoners
If you select multiple types that conflict, you won’t be able to continue and save your configuration.
The feature was spotted by Hana Kobzová.
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