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Google Expands Merchant Center AI Performance Insights

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AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India, and New Zealand, alongside the USA. 

This expansion allows advertisers to evaluate their brand’s performance for conversational queries with a shopping intent across Google’s AI ecosystem. 

The insights help understand visibility across shopping stages and optimize product data trends. Numerous help document changes accompany this update, making it beneficial for review.

Read the official help page here: About AI performance insights.

This update was shared by Barry Schwartz.

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