Google Ads has added new information to its help documentation regarding phone call conversions and offline conversions. Advertisers can now enable call reporting and set conversion actions to primary to ensure correct call recordings. Adjusting the “minimum call length” and reviewing the “Call Details” report is also advised.
For offline conversions, data can be imported via files or APIs, with specific settings ensuring successful processing. Names must match exactly, with processing taking 24 to 48 hours and Google Click IDs within 90 days.
This update was observed by Barry Schwartz.