Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

GA4 Enhancements for App Campaigns

If you manage app promotion campaigns, review the news that Google has published in connection with this type of campaign in the official article. These include new audiences, better measurement of conversions between web and app, better measurement and performance on iOS, and more. Google also mentions Audience Builder, which will enable the creation of GA4 audiences directly in Google Ads, which I wrote about in the March news.

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