Guide on Bidding Tools for App Campaigns

Last updated on October 20, 2023

Screenshot of a Google Ads interface showcasing the Campaigns page. A pop-up titled "Campaign Target CPA simulator: Campaign 1" features a chart on the right and adjustable settings for Target CPA, Install, Cost, and Budget on the left, offering a guide to optimizing App Campaigns with Bidding Tools.

Do you manage App campaigns? Check this new guide on bidding tools for App campaigns. You can learn more about bidding strategies, using the Bid Simulator, etc.

Check it out here: About bidding tools for App campaigns.

PMAX Gets a “Source” Column For Search Terms

Last updated on January 16, 2025

Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…

A screenshot displays a table with search categories, competition values, search volumes, and PMAX asset groups. The Source Column includes clickable links labeled "Search themes" and "URLs, creative assets, and more," enriching your understanding of Search Terms explored.

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Simplified Subtype Menu for YouTube Campaigns

Last updated on January 14, 2025

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a "Learn more" link.

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Barcode and QR Code Options as Promotions

Last updated on January 14, 2025

Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:…

Screenshot of the Google Ads interface showcasing new promo code options like Barcode and QR Code. These options are highlighted in a green box with an arrow pointing to a "New Options" label, featuring fields for promotion details and end dates.

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Microsoft Experiments with Bold ‘Sponsored’ Labels in Search

Last updated on January 14, 2025

Sachin Patel discovered that Microsoft is testing bold “Sponsored” labels in search ads to make them…

Screenshot of Microsoft search results for reserving the new Samsung Galaxy. Includes links to Samsung and AT&T websites, highlighting offers and deals for the Galaxy S24, S24+, and A16 5G models with trade-in options, special credits, and sponsored labels.

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Guide on Bidding Tools for App Campaigns

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PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions

Microsoft Experiments with Bold ‘Sponsored’ Labels in Search