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Google Addresses Multicall Misuse for App Campaigns

A person sits capturing a photo with a camera, surrounded by circular icons: an eye, clock, arrows, and grid. This creative illustration mirrors the intricate planning of Google Ads campaigns, symbolized by a large green circle with a hand pressing a central button.

Beginning in January 2024, Google Ads will cease responding to multiple requests in hybrid setups, further cementing its commitment to real-time bidding, which was announced for App campaigns in September.

Read the official announcement here: More information on Google Ads buying behavior on apps.

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