Business Information Display Requirements Update
On September 25, 2023, Google will enforce updated Business information requirements. Advertisers must now…
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2023-08
42 posts
Explore PPC news published in August 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Performance Shifts in Insights
Adriaan Dekker pointed out a new Performance Shifts report in the Insights section on the account level showing…
Smaller Skip Button for Video Ads
YouTube is testing a new ad skip button. Compared to the original version, it is much smaller, more transparent,…
Enhanced Video Ad Label
In June appeared the function video enhancements. If the video is enhanced, the video ad is marked with the text…
AI Assistant Available in the Online Interface
In Google Ads, an AI assistant has appeared as part of help in the account to help with questions about Google…
Demand Gen Beta Now Available
Google has confirmed that Discovery campaigns are indeed ending and will be replaced by Demand Gen campaigns…
QR Code in Call Extensions on Desktop
On desktop, a new layout call extension has started to appear. Clicking on the subtle offer at the end of the ad…
Discovery Campaigns Affected by Technical Issues
Google has admitted that it has encountered a technical issue with Discovery campaigns. If you excluded the…
Targeting Upgrade in Discovery
Although Discoveries will end, their targeting is changing. Targeting with segments will be replaced by…
New Ideas to Try Section in the Online Interface
Thomas Eccel drew attention to new info cards, so-called “Ideas to try”. Tips to try include adding…