For app support campaigns, new formats are being tested across search, Google Play, AdMob and YouTube. The YouTube format also received a new action button with the possibility of easy installation of the application directly from the ad (for now only for vertical videos). There will also be a adjustment of search results on Google Play towards the end of this year. You can read more news about app campaigns in the official article.
Google Launches AI and Creator Tools for Demand Gen
Google has introduced new features for Demand Gen campaigns designed to enhance creative assets and help…