Ad Group-Level Adjustments Tested in Google App Campaigns
Google Ads is testing a new feature allowing advertisers to make seasonal adjustments at the ad group level…
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PPC News: App
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PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and Conversions…
YouTube Officially Introduces Watch-While Ads
A new YouTube ad format called Watch-While Ads spotted earlier this month has been officialy described…
High Engagement Ads Option for App Campaigns
Google Ads is rolling out a new High engagement ads setting for App campaigns. When enabled, this feature…
Consent Mode Diagnostics Cards Now Available for Apps
Google Ads is now displaying the Consent Mode rating card in the conversion overview section for App campaigns…
Google Adds App Labs to App Advertising Hub
Google has introduced a new beta feature called App Labs within the App advertising hub to allow…
App Consent Insights Now Available in Google Ads
Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app…
Auto End Screens Rolling Out for Video Ads
Google Ads has introduced auto end screens that add an interactive element to video ads by displaying a screen…
Google Now Attributes App Installs to Install Date
Google has updated its conversion attribution for app campaigns. Conversions are now assigned to the day of the…
View-Through Conversion Bidding Now Live for Android App Campaigns
Google has rolled out View-Through Conversion (VTC)–optimized bidding strategy for Android App campaigns, Why…