Google Adds App Labs to App Advertising Hub
Google has introduced a new beta feature called App Labs within the App advertising hub to allow…
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PPC News: App
35 posts
PPC News Feed is your go-to source for the latest updates on App campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
App Consent Insights Now Available in Google Ads
Google Ads has launched Consent mode for apps, a new diagnostics view providing detailed performance data on app…
Auto End Screens Rolling Out for Video Ads
Google Ads has introduced auto end screens that add an interactive element to video ads by displaying a screen…
Google Now Attributes App Installs to Install Date
Google has updated its conversion attribution for app campaigns. Conversions are now assigned to the day of the…
View-Through Conversion Bidding Now Live for Android App Campaigns
Google has rolled out View-Through Conversion (VTC)–optimized bidding strategy for Android App campaigns, Why…
Google Ads Introduces View-Based Optimisation for Android App Installs
Google Ads has rolled out View-Through Conversion (VTC) Optimised Bidding for Android App campaigns, letting…
New Directional Experiments in Google’s App Campaigns
Google Ads has introduced new Directional Experiments feature for App campaigns (Android only), allowing…
YouTube Ads Can Now Drive Users Directly to Your App
Google has introduced the ability to drive users directly from YouTube ads to your mobile app, enabling a more…
App Install & Engagement Campaigns Get Adjustment Feature
Emirhan Bayutmuş shared that Google Ads has expanded Adjustments to App campaigns. Until now, adjustments were…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…