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2024 PPC Roundup: 10 PPC News Updates That Defined 2024

Last updated on January 8, 2025

Illustration of a giant smartphone displaying "2024 PPC Roundup." A person stands beside it, interacting with the screen. Graphs and charts surrounding the phone convey data analysis, trends, and latest news updates in PPC for 2024.

2024 has been a big year for PPC advertising! From exciting new functionalities to major changes in the industry, there’s been plenty to keep marketers on their toes.

In this post, we’re rounding up the top 10 PPC news updates that stood out this year, based on their importance and the attention they received from our readers.

These updates helped shape how businesses ran their ads and gave us a glimpse of where digital advertising is heading next.

Whether you’re a PPC pro or just getting started, these stories are a must-read to stay in the loop.

Let’s dive into the biggest PPC updates of 2024!

Credit And Debit Cards No Longer Accepted in Google Ads

Last updated on August 24, 2024

Google Ads updates its payment methods. It is transitioning to no longer accepting credit…

Google Ads sent a letter detailing changes to billing options, highlighting updated payment methods. It emphasizes restrictions on bank-based methods but mentions continued support for credit and debit cards. Compliance by July 31, 2024, is mandatory to avoid account suspension.

New Microsoft Advertising Interface Is Rolling Out

Last updated on March 13, 2024

Table of Contents Hide NavigationCopilotMore screenshots availableRelated posts:…

Screenshot of the Microsoft Advertising interface dashboard showing an overview of campaigns. Displays stats like spend, clicks, impressions, and top changes in campaigns with graphical data comparisons. Sections for keywords and search terms are visible.

WhatsApp Extension For Google Ads

Last updated on May 13, 2024

Arpan Banerjee spotted a WhatsApp extension live! It appears within search ads on mobile and…

Screenshot of a Google search result for "MrMed," featuring a sponsored ad powered by Google Ads for ordering medicine, highlighting the convenience of WhatsApp messaging. A red arrow points to the WhatsApp "Send message" button, emphasizing the user-friendly integration with the WhatsApp Extension.

Google Launches Business Links for Search Ads

Last updated on October 31, 2024

Table of Contents Hide How Business links workHow to add Business linksBusiness links…

Screenshot of a webpage titled "About business links for Google Search ads." It explains that business links are a new asset type for enhanced ad targeting. Benefits include capturing user intents and optimizing performance. It notes limited current availability.

Video Action Campaigns Upgraded to Demand Gen by Q2 2025

Last updated on November 4, 2024

Google will phase out Video Action Campaigns (VAC) by Q2 2025, upgrading them to Demand Gen…

A digital illustration shows a pair of blue shoes displayed on interconnected screens with the logos of YouTube, Google, and Gmail. There is an icon of a shopping cart at the bottom, indicating integrated online shopping or advertising across these platforms, likely part of upcoming Video Action Campaigns for Q2 2025.

Advertisers in the EEA Must Implement Consent Mode To Preserve Conversion Tracking

Last updated on August 26, 2024

Thomas Eccel has received an email where Google notifies advertisers that they have to act…

Screenshot of an alert message from a platform, titled "Act now to preserve conversion tracking." A button below the title reads "Adopt consent mode." The message advises EEA advertisers to implement Consent Mode for web/app conversion tracking in the European Economic Area.

Consent Settings tab in Data Manager

Last updated on August 1, 2024

Data Manager in Google Ads has gained a new tab dedicated to Consent settings. It allows…

A screenshot of the Consent Settings page for connected products. It shows sections for Website data and Imported and uploaded data, each with options to manage default consent settings and services that can receive data. A "Manage" button is visible for each category, within the Data Manager interface.

Negative Keywords for PMAX

Last updated on January 8, 2025

Google will roll out campaign-level negative keywords for Performance Max campaigns at the…

Illustration of two people interacting with oversized website elements. One stands by a large red magnifying glass and search bar, while the other sits holding a laptop displaying a graph, with a gear icon in the background.

Share Ad Preview Live for Performance Max

Last updated on March 26, 2024

Table of Contents Hide Where is the new Share ad preview feature located?Sharing a Link for…

A screenshot of a Google Ads interface shows a drop-down menu with options such as "Duplicate this asset group," "Edit assets," and "Share Ad Preview" highlighted. In the background, the screen features a Performance Max mock-up of a mobile YouTube ad.

A speaker presents on stage at Google Marketing Live 2024, delivering insightful news updates. The backdrop features a large screen displaying the event name, while the modern setting captivates an audience eager to learn about the latest in PPC strategies.

PPC advertising is always evolving, and staying on top of the latest updates is key to staying competitive. As we wrap up 2024, it’s the perfect time to plan for success in 2025 by adapting to the latest trends and strategies.

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Hana Kobzová

Hana Kobzová is a freelance PPC expert and the founder of PPC News Feed. She’s passionate about helping PPC community to stay updated. Whether it’s sharing recent updates, discovering new tricks, optimizing workflows, or programming useful scripts, Hana is always finding ways to empower professionals within the PPC community.