Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to assist advertisers in drafting campaigns by importing settings and assets from existing campaigns, enabling easier setup.
Advertisers can choose a source campaign as a template, allowing for modifications before the new campaign goes live. This feature is currently in beta and is part of Google’s efforts to streamline campaign creation by leveraging its AI technology.
This update was shared by Arpan Banerjee.