Consent Rate: How Much Conversion Data Is Your Cookie Banner Costing You?
Every click you pay for shows up in Google Ads. But what happens after the click depends on one button in your…
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Our PPC blog covers everything from Google Ads and Microsoft Advertising tips, latest trends and campaign optimizations to industry news and expert analysis to help you run more effective pay-per-click advertising.
Brand Bidding in E-commerce: How it Affects PPC Performance
Why branded search needs its own performance review If your branded CPC is rising, a general claim that “Google…
Google Ads in AI Overviews: All You Need to Know
AI Overviews changed what the top of a Google search results page looks like, and your ads are already showing…
Product-Level Google Ads Audit: Why? How? (With Screenshots)
Your Performance Max campaign shows a great ROAS, so the account must be healthy, right? Not necessarily. A…
BDOS.ai in Real Client Work: Why AI Agents Raise the Bar for Google Ads Specialists
Buying access to a powerful AI agent does not give anyone an edge on its own; its true value depends on how it…
Wix Cookie Banner Setup With Usercentrics in 6 Steps
If you run ads for a Wix site and went looking for Cookiebot, you already hit the first surprise: on Wix you…
How to Install Cookiebot on Shopify Manually in 4 Steps
The Cookiebot Shopify app covers most stores, but not all of them. If you manage several domains from one…
How to Disable Automatically Created Videos in Demand Gen Campaigns [Screenshots incl.]
Have you opened a Demand Gen campaign and found a video ad you never uploaded? Or your clients contacted you…
Consent Mode Fines: Why Ignoring GDPR and Other Privacy Laws Is Risky
If there was ever any doubt about how seriously regulators take data protection, recent years have put that to…
5 Steps to Set Up Cookiebot on Shopify [Screenshots Incl.]
Shopify loads its own scripts before anything you add to the store, which means trackers can fire before a…