Thomas Eccel has received an email where Google notifies advertisers that they have to act now to preserve conversion tracking.
Google is about to disable conversion tracking for Google Ads accounts in the European Economic Area (EEA) that haven’t implemented Consent Mode.
EEA advertisers using web or app conversion tracking must adopt Google’s Consent Mode or they risk losing the ability to track conversions in your Google Ads account!
Why is it crucial tu preserve conversion tracking?
- Accurate performance measurement: Conversion tracking allows you to accurately measure the success of your campaigns, providing essential data on how your ads are performing.
- Optimized bidding strategies: Conversion data helps inform your bidding strategies, ensuring that your budget is spent efficiently and effectively.
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