If you manage app promotion campaigns, review the news that Google has published in connection with this type of campaign in the official article. These include new audiences, better measurement of conversions between web and app, better measurement and performance on iOS, and more. Google also mentions Audience Builder, which will enable the creation of GA4 audiences directly in Google Ads, which I wrote about in the March news.
Google Ads Introduces New Association Metric for Brand Lift
Google Ads has announced a new metric called Association now live inside Brand Lift Studies. This addition…
