YouTube is introducing new shopping features to create a more seamless experience from discovery to purchase.
- When users show clear intent to buy, Google can now take them straight to checkout.
- Shopping ads on Connected TVs now include a QR code, allowing users to scan with their phones and complete the purchase on mobile. Over the past 12 months, YouTube ads on Connected TVs have driven over one billion conversions.
- Shopping ads are also expanding to the YouTube masthead.
- While browsing Shorts, users can now explore products without leaving the app.
On average, YouTube is reducing the shopping journey by six days.
💡 Read all announcements from GML 2025 in one place
📅 Learn everything about Google Marketing Live 2025 event
