YouTube is piloting a Cost-Per-Hour (CPH) masthead, allowing brands to own their top ad space by the hour. This guarantees a 100% share of voice across all devices during key moments like product launches, events, and major announcements.
Unlike CPM-based pricing, CPH offers predictable costs and precise timing control, ensuring brands maximize visibility when it matters most.
For now, advertisers must contact YouTube reps to explore this premium ad option.
This news was shared by Anu Adegbola.