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3 New Features for Ads on Shorts

Google Ads presentation slide introducing the new Shorts format innovation with exciting new features. It explains the target audience, key benefits including stickers, driving to long-form content, and website swipes. Display includes availability and language options with a presenter on the right.

Stickers

The ability to add Stickers to Shorts was introduced during Google Marketing Live 2024. It integrates with merchant feeds, Google Play store for retail, and app advertisers.

They will apply to Performance Max campaign, Demand Gen campaigns and App campaigns.

The global launch is planned for Q4.

A smartphone screen displays a Google Shorts video with a "Shop now" button. A note in an orange speech bubble reads "Shorts Product Stickers." The text "Launching in Q4" is prominently shown to the left of the phone, highlighting exciting new features and Ads on Shorts.

Drive to Long-Form Feature for Shorts

Google has announced a new feature for Shorts that is already available. It allows advertisers to link a longer video from their ad on Shorts, providing more opportunities for deeper engagement.

This feature is made for advertisers looking to drive users from Shorts to another YouTube video or YouTube livestream video.

A smartphone screen displays a video-sharing app with a blue sky and a Ferris wheel. On the left, there is text reading "Drive to long-form feature Launched" with an orange checkmark.

Swipe to Website

Google has added swiping capabilities to Shorts and now swiping to the left side allows users to easily visit advertiser’s website.

This feature is already available globally.

An image of a smartphone displaying a social media app where someone is using an electronic device. Text on the left reads "Swipe to Website," followed by "Launched" with a checkmark icon. The person on the phone screen wears sunglasses, holds a white device, and browses new features.

These innovations were shared during Google Ads: AI Innovation Day event.

Here is a quick recap shared during the event.

Google Ads presentation slide introducing the new Shorts format innovation with exciting new features. It explains the target audience, key benefits including stickers, driving to long-form content, and website swipes. Display includes availability and language options with a presenter on the right.
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