Google Marketing Live returned in 2025. Here’s everything you need to know.
Whether you work with global brands or local businesses, here’s where you’ll find all the key information about Google’s annual flagship marketing event.
What Is Google Marketing Live 2025?
Google Marketing Live is Google’s premier annual event for advertisers and marketing professionals, and this year it was held on May 21, 2025 with a global live stream from Mountain View, California.
This year’s GML Keynote event introduced powerful new tools to supercharge campaigns, simplify creative production, and address key advertising challenges.
🗓️ Missed a past event? Explore our full Google Marketing Live summary to catch up on key updates from previous years.
When Is Google Marketing Live 2025?
The global event took place on Wednesday, May 21 at 9:00 AM PT, streamed live from Mountain View, California.
There was also a regional event for EMEA (Europe, Middle East, and Africa) on Thursday, May 22 at 11:00 AM BST, broadcast from Dublin, Ireland and tailored to local audiences.
Where Is Google Marketing Live 2025?
The event was streamed online and available to viewers around the world.
For invited guests, the in-person event took place in Mountain View, California for the global edition, and in Dublin, Ireland for the EMEA regional event.
Where to Watch the Live Stream?
If you didn’t have time to watch it live, you can still check our Keynote recap or rewatch the session. Both events were recorwill also be taking part in the eded and are available on demand.
Here’s where to register and watch the livestream:
Watch the Global event livestream here:
The regional EMEA event isn’t publicly available. You’ll need to use the registration link to access the recording.
GML 2025 Speakers
The 2025 speaker lineup brought together top Google executives, product leaders, and industry experts to share their vision for the future of advertising.
Here’s the confirmed list of speakers for the global event:
- Philipp Schindler – SVP, Chief Business Officer, Google
- Vidhya Srinivasan – VP/GM, Ads & Commerce, Google
- Gaurav Bhaya – VP/GM, Ads Measurement, Google
- Jenny Cheng – VP, GM, Merchant Shopping, Google
- Nicky Rettke – VP, YouTube Ads
- Sean Downey – President, Americas & Global Partners, Google
- Selin Song – President, Google Customer Solutions
- Sylvanus Bent – Group Product Manager, Google
Here’s the list of hosts and key experts who also took part in the event:
- Cecilia Wong – Head of Global AI-Powered Search Ads, Creatives & Formats, Google
- Ginny Marvin – Ads Product Liaison, Google
- John Nicoletti – VP, Google Customer Solutions
- Maya Shankar – Senior Director, Behavioral Economics, Google
- Michael Foroobar – Global Director of Data & Measurement Solutions, Google
- Pallavi Naresh – Director of Product Management, Google
- Tatiana Gonzalez – Creative Producer, Google
Here’s the confirmed list of speakers for the regional EMEA event:
- Debbie Weinstein – President, EMEA, Google
- Rachel Auth Melgaard – Director, Global Search Ads, Google
- Stephanie Davis – Vice President, Google Customer Solutions, EMEA, Google
- Dan Taylor – Vice President, Global Ads, Google
GML 2025 Agenda
Here’s what was featured at this year’s Google Marketing Live 2025 event:
8:45 AM PT – 9:00 AM PT
Sneak Peek
Get a look behind the scenes while we wait for the event to begin.
9:00 AM PT – 10:00 AM PT
Global Product Innovation Keynote
Discover the latest products and insights from Google and YouTube.
10:00 AM PT – 11:00 AM PT
Top Takeaways and Live Q&A with Product Experts (new this year)
Dive deeper and connect directly with our product leaders.
Google Marketing Live EMEA 2025
Google Marketing Live EMEA 2025 is a dedicated event for the EMEA region (Europe, Middle East, and Africa). It was held on Thursday, May 22 at 11:00 AM BST, broadcast from Dublin, Ireland, and tailored to local audiences.
📋the event conclu Register to watch the Google Marketing Live EMEA 2025 livestream recording
There were two hosts leading the event:
- Stephanie Davis: Vice President, Google Customer Solutions, EMEA, Google
- Nihal Arthanayake: Author, broadcaster and podcaster
Here’s the list of speakers:
- Debbie Weinstein: President, EMEA, Google
- Dan Taylor: Vice President, Global Ads, Google
- Christine Turner: Managing Director, Global Measurement & Audience Solutions, Google
- Brandon Ervin: Search Ads, Google
- Raghu Donamukkala: Group Product Manager, Search Ads
- Bessy Tam: Budgeting and Growth, Google
- Brian Tschoepe: Performance Max, Google
- Jonathan Kim: Demand Gen, Google
- Erika Dean: YouTube Ads, Google
- Jenn Rose: Audiences, Google
- Lening Tong: Privacy-centric marketing, Google
- Eleanor Stribling: Google Analytics, Google
- Rodrigo Carone: MMMs and Incrementality, Google
Industry peers who also participated in the event:
- Fabio Bin: Co-founder and CMO, WeRoad
- David Baekholm: SVP, Growth Marketing, Epidemic Sound
- Viswanath Anand: Manager for Growth Marketing, Wayfair
- Cristina Mangiarotti: Head of Media & CRM, Samsung
- Audrey Rebelo: Head of Online Marketing, Match Group
- Edwin Hof: Global Digital Marketing Director, Rituals
- Haydn Russell: Senior Paid Search Manager, Wise
- Oleg Rog: Product Owner, Apps, Decathlon
- Sven Bosschaart: Founder, Zelesta
- Bea Sear: E-Commerce Manager, Toast
GML 2025 Highlights
Now that the 2025 event has wrapped up, here are the top 5 biggest highlights:
GML 2025 Recap [All Announcements]
💡 Interested in a quick summary of the key announcements from this year’s Keynote event? Read all the key updates in one place with our complete Google Marketing Live 2025 Recap, available now that the event has concluded.