Previously exclusive to YouTube, Google is now extending its Masthead ad format to Google TV.
Masthead is a prominent high-impact format that allows advertisers to showcase their brand, product, or service in a native video-based ad format that appears in the YouTube Home feed across all devices.
It runs on a fixed CPM pricing with possible upcharges depending on the targeting criteria used.
Google recommends to expand reach beyond YouTube Masthead as ~20% of Google TV users do not open YouTube.
Currently, Google TV Masthead is only available in the following countries: Australia, Austria, Brazil, Canada, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, US, and United Kingdom.
These are the available targeting methods:
- Affinity segments
- Days, but not partial days or hours
- Demographics
- Geo-targeting
- Parental status
- User language
