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GML 2025: Ads in AI Overviews Are Expanding to Desktop

A Google desktop search results page displays a carousel titled "Explore small dog carriers," showing various pet carriers with images, prices, ratings, and store names, including Land's End and Wild One, alongside Ads in AI Overviews.

Google is bringing ads in AI Overviews to desktop devices. This rollout follows the mobile launch in 2024 and will be available in the U.S. and select English-speaking countries.

The goal is to surface relevant ads at the right moment, directly within the AI-generated answers. This move reinforces Google’s strategy to integrate ads into high-visibility areas where users are actively seeking help or information.

A Google desktop search results page displays a carousel titled "Explore small dog carriers," showing various pet carriers with images, prices, ratings, and store names, including Land's End and Wild One, alongside Ads in AI Overviews.

💡 Read all announcements from GML 2025 in one place
📅 Learn everything about Google Marketing Live 2025 event

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