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Spotlight Moments: Expanding Ad Inventory on YouTube


Spotlight Moments is a dedicated YouTube hub that allows brands to prominently feature their ads across video content tied to major cultural events.

Using AI technology, it curates related videos into dynamic playlists. Thanks to that brands will automatically appear alongside the most relevant and engaging content associated with the moment.

Here is an example of Spotlight Moments for Halloween:


The ads will appear as well-known in-stream ads for example, but the reach can be amplified by using additional ad solutions, such as First Position, YouTube Masthead, Google TV Masthead, and In-Feed Displays.

Read the official announcement here: New ways to show up where the world watches, powered by AI.

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