The following new features were announced during the Google Marketing Live 2024 event related to data and measurement.
- Data Manager is available in the Google Ads accounts globally.
- Incorporation of Trusted Execution Environment into Google Ads available later this year.
- Generated insights and reports will provide immediate answers using AI to any questions related to the campaigns in Google Ads, Search Ads 360, Campaign Manager 360, and Google Merchant Center Next.
- AI generated insights within Overview page (already spotted live in March)
- Google’s marketing mix model called Meridian will become available globally later this year.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
