YouTube Ads Updates: October 2025 - PPC News Feed

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A pie chart shows 70% of video views come from videos older than a month. Beside it, a list displays top videos over one month old, with views ranging from 16k to 123k, and a draft note highlights trends as of October 10, 2025.

YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact

Screenshot of a Google Ads setting for "View-through conversion optimization," featuring a highlighted option to include view-through conversions—an essential feature for demand gen campaigns. Source: thomaseccel.com.

Demand Gen Gets Smarter with View-Through Conversion Optimization

Screenshot showing YouTube’s new “Pause Ads” video setup screen, highlighting the launch of this feature for advertisers, with options to upload an image or input a URL and a preview of a pause ad appearing on a paused video. "NEW" feature is emphasized in the text.

Pause Ads Incorporated Into Google Ads UI

A Google Ads notification about a new Image-to-Video Conversion tool launching in existing Demand Gen image ads, detailing features, timelines, and options for updating ad settings.

Image-to-Video Conversion Now Rolling Out for Demand Gen

A man in a suit stands next to text explaining that Google Ads has renamed "Views" to "TrueView Views," with a large blue downward arrow above him and a red "NEW!" graphic beside the text.

Google Renames Views Metric to TrueView Views

Screenshot of a web dashboard showcasing the Creator Partnerships Hub, featuring new Overview and Analytics tabs. A "NEW" label highlights features designed to help you partner with YouTube creators more efficiently.

Two New Tabs Added to Creator Partnerships Hub: Overview & Analytics

A screenshot of a campaign setup interface with three sections highlighted in green for Premier Reach Campaigns: "Select how you want to buy ads," "Select a campaign type," and "Select the ways you'd like to reach your goal." The name "Thomas Eccel" is visible.

YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Video Assets Section Rolling Out to GMC Accounts

Screenshot showing YouTube’s "Promote" feature for YouTube advertising to boost video views, subscribers, or website visits, highlighted by an orange arrow on the YouTube Promote Button, plus steps for linking a Google Ads account.

YouTube’s New “Promote” Button Links Directly to Google Ads

YouTube Media Buying Launched via Activation Partners

A dashboard screen titled "Video ads dubbing" displays a message: "Access denied. This feature for custom audio in dub video ads is experimental and not yet available to all users." Menu options are on the left side.

Video Ads Dubbing Internal Tool Visible to Google Ads Advertisers

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

YouTube TV Adds Women’s & College Sports Lineups for Ads