YouTube Ads Updates: November 2025 - PPC News Feed

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Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

Google Launches “Partner Match” for YouTube Targeting

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)

Unified Brand Suitability Settings Now Across YouTube, Discover & GDN

A screenshot of the YouTube ad setup page with the "Upload" tab selected. A highlighted box prompts users to select a channel, streamlining Direct Video Uploads for use in a PMax ad campaign.

Performance Max Gets Direct Video Uploads

A collage of four smartphone screenshots: Reddit video, Gmail Video Ads, Uniqlo HEATTECH product page, and an article about intranet platforms, each auto-opened to showcase different advertiser websites and apps in use.

Gmail Video Ads Now Auto-Open Advertiser Websites

Screenshot of a Google support page titled "About automatically linked YouTube channels and Google Ads accounts," featuring sections on Auto-Link YouTube Channels, Eligible Accounts, benefits, how to begin, and managing linked accounts. The page includes links and intro text.

Google Ads Rolls Out Auto-Linking to YouTube Channels

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YouTube Discovery Ads Adopt New Fade-Out Animation

Google Explains How to Use Brand Report for Reach and Frequency

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Google Launches Help Pages for Video Assets in GMC

Comparison of two YouTube ad layouts: the new version (top) keeps the sidebar ad panel fixed, while the old version (bottom) lets you remove it with an “X” and watch your video without mobile ads blocking part of the screen.

YouTube Removes Close Option on Sidebar on Mobile Ads