GML 2024: Reporting and Control
New reporting and controls for Performance Max were announced on Google Marketing Live 2024 event. You can watch…
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PPC News: Performance Max
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PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
GML 2024: Creative Controls and Customization
Google announced during Google Marketing Live 2024 event new features related to AI images. Creative controls…
GML 2024: Loyalty Promotions
Loyalty program setup within Google Merchant Center was spotted in February, but Google announced, that they…
GML 2024: Profit Optimization for Search and PMAX
Profit bidding pilot was first mentioned in April. Now, on Google Marketing Live 2024 it was officially…
Google Improves Performance Max with New Asset Recommendations
Google has introduced an update for Performance Max campaigns, displaying suggested headlines, descriptions, and…
Digital Coupons For Performance Max Campaigns on Google Maps
Google has announced a new feature allowing advertisers to serve digital coupons for Performance Max campaigns…
Performance Max to Include Brand Safety Reporting for Video
Google is set to launch a new feature in Q2 to enhance brand safety for video ads for Performance Max campaigns.…
Help Page on Message Assets
In March, Message assets were first spotted live, though no official information was released until now. Google…
Help Pages on Performance Max for Marketplaces
Google has recently published dedicated help pages related to Performance Max for Marketplaces, a new PMAX…
New Features for Performance Max
On April 29, Google announced a set of new features for Performance Max campaigns. Learn more here: – New…