Loyalty program setup within Google Merchant Center was spotted in February, but Google announced, that they will become available for Shopping ads.
It can be used for:
- highlighting exclusive prices for members
- special pricing
Retailers like GameStop or BestBuy already joined the pilot and saw great results with their loyalty promotions on the free listings.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
