Google is set to launch a new feature in Q2 to enhance brand safety for video ads for Performance Max campaigns. Advertisers will soon be able to deploy third-party verification services to ensure their video ads, including in-stream ads, Google Video Partners (GVP), and Shorts, are displayed in safe and suitable environments.
This update is part of Google’s Brand Safety Reporting Program, which aims to provide advertisers with greater confidence and transparency about where their ads are shown. By using these third-party verification tools, advertisers can validate that their ads appear in contexts that align with their brand values and safety standards.
This new feature was announced in the episode called The latest innovations in Performance Max campaigns, which is part of the Meet the Expert series.
