Google is testing a “Visit site” link within sponsored results, replacing the “Read more” link previously seen on these ads.
Both links function identically, directing users to the advertiser’s website. This update appears as part of an ongoing series of Google experiments focusing on call-to-action links within sponsored ads, following reports of the “Visit site” label being tested previously.
“Visit site” was also previously spotted as a button in July 2026.
This update was shared by Sachin Patel.