Google announced during Google Marketing Live 2024 event new features related to AI images.
Creative controls let advertisers to set the base for their images, such as brand colors and font.
Some of the announced customization features were already discovered earlier this month, but here are all the features presented during the live event:
- creating more variants of an existing image using “Generate more like this” feature
- adding reference images to generate new images with similar style
- instant photoshoot
- generate lifestyle images using a product image
- update specific items in the generated image (add a painting, remove the lamp)
- background extension to accommodate any ad size, orientation and aspect ratio
- generating lifestyle images of the same product in different scenes
These generated assets can be also used outside of Google Ads.
You can watch Google Marketing Live here: Google Marketing Live Keynote 2024.
Read all news announced during Google Marketing Live 2024.
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