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Help Page on Message Assets

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In April, Message assets were first spotted live, though no official information was released until now.

Google has published a help page article dedicated to this new ad asset where customers can start a conversation with the advertiser using Whatsapp directly from an ad.

Currently, these message assets are available only in Brazil and India, and can be used in Search campaigns or Performance Max campaigns.

Visit the official help page here: About message assets.

The image was shared by Arpan Banerjee.

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