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New Features for Performance Max

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On April 29, Google announced a set of new features for Performance Max campaigns. Learn more here:

New Customer Value mode is now in beta for purchase conversion goals.

Customer retention goal to win back lapsed customers is now in beta.

Detailed demographics (age and gender groups) are now available in PMax audience insights.

Budget pacing insights will show you projected campaign spend & forecasted conversion performance.

Final URL expansion experiments will test to understand whether replacing your final URL with a more relevant landing page from your website drives stronger results by better matching a user’s search intent.

Account-level IP address exclusions are now supported by PMax.

Here is the official announcement: New ways to steer your Performance Max campaigns to success.

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