On April 29, Google announced a set of new features for Performance Max campaigns. Learn more here:
– New Customer Value mode is now in beta for purchase conversion goals.
– Customer retention goal to win back lapsed customers is now in beta.
– Detailed demographics (age and gender groups) are now available in PMax audience insights.
– Budget pacing insights will show you projected campaign spend & forecasted conversion performance.
– Final URL expansion experiments will test to understand whether replacing your final URL with a more relevant landing page from your website drives stronger results by better matching a user’s search intent.
– Account-level IP address exclusions are now supported by PMax.
Here is the official announcement: New ways to steer your Performance Max campaigns to success.
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