“Promotional Offers” Section Added to Google Ads
A new section labeled “Promotional Offers” has been spotted within Google Ads under the Billing…
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PPC News: October 2026
151 posts
Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Google Ads API Version 26.1 Released
Google Ads has released version 26.1 of its Google Ads API. This update includes budget controls for ad network…
Brand Exclusions Pilot Refined for Text Ads in Performance Max
Microsoft Advertising is refining brand exclusions for Performance Max campaigns. Advertisers can now choose to…
PMax Asset Group A/B Testing Is Now Live
Google Ads has introduced A/B testing for Performance Max Asset Groups. Advertisers can now compare different…
Bing Tests “Menu” Links in Search Ads
Bing is experimenting with a new menu-links design in its sponsored search results. This test introduces a…
Google Merchant API Updates for October 2026 Released
Google has released several updates to the Merchant API for October 2026. These updates include enhancements in…
Bing Ads Now Displayed in AI Overviews
Bing is now incorporating Sponsored results into its AI-generated search overviews. This integration allows for…
Microsoft Ads Expands PMAX Device Targeting & Reporting
Microsoft Advertising is introducing new device targeting options and search term landing page reports for…
Messaging Guidelines for AI Ads Open to More Advertisers
Messaging guidelines for AI-generated ad copy in Microsoft Advertising are now available in an open pilot. …
Bing Tests Smaller Multimedia Ads With Square Images
Bing is testing a new layout for Multimedia Ads in search results, replacing the previously used landscape…