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PPC News: Performance Max

340 posts

PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a webpage titled "Experiments" showcasing options for creating a new PMax Experiment with Performance Max campaigns. It features a dropdown menu for selecting campaign types, highlighting Automated Asset Testing, and an illustration on the left.

PMax Experiments for Automated Asset Testing

Google Ads has rolled out a new PMax experiment for automated asset testing, as highlighted by Thom Langeveld…

October 13, 2024

Screenshot of a Microsoft Advertising page showing a chatbot conversation about recommended vacation spots. The bot, using Auto Draft suggestions, recommends Disneyland, Universal Studios, or the Bahamas. It also highlights nearby listings like New York Aquarium and Boston Duck Tours.

Microsoft Boosts Audience Engagement with Generative AI

Microsoft is transforming digital engagement with generative AI, led by Copilot. Key developments include:…

October 3, 2024

A screenshot showing the Microsoft Advertising interface with search terms insights displayed. The left panel lists search categories and terms, with impressions, clicks, and conversions. The right panel details search terms for "air fryer" including metrics. Performance Max highlights top-performing keywords.

Performance Max Gets Search Term Report and New Pilots

Microsoft Advertising has introduced search term reports for all advertisers using Performance Max and other…

October 3, 2024

Close-up of a digital screen showing a message in an advertising platform interface. The message reads, "Your campaign is limited by the auto-bidding target you have set and has potential to get more opportunities. Increasing your Target CPA can help ensure you don't miss out on more customers. Consider using Auto Draft for better efficiency.

Improve Campaigns with Microsoft’s Automated Bidding Insights

Microsoft Advertising has introduced new actionable recommendations for automated bidding strategies, providing…

October 2, 2024

IAS Verification Now Available for All Microsoft Ad Campaigns

Advertisers on Microsoft Advertising can now use IAS (Integral Ad Science) verification to ensure their ads are…

October 2, 2024

A laptop screen displays the Google Ads interface, featuring a table with columns for asset performance metrics. Text on the side explains asset coverage reporting, highlighting improvements in PMAX Ad Strength. The interface is set to English.

Asset Coverage Reporting for PMAX

Starting at the end of September, Google is rolling out a new feature to help advertisers identify…

September 30, 2024

A Google Ads interface showing recommendations for creating a Performance Max campaign. Buttons offer options such as "Get started" and "Apply," tailored to goals like increasing conversions, expanding ad reach, and leveraging Google's search automation. Draft changes are highlighted for all users by September 30, 2024.

Google Is Pushing Performance Max on Google Search

Adriaan Dekker and Yazid Benhlal discovered that Google is promoting the Performance Max campaign within Google…

September 30, 2024

A flowchart titled "Maximize value from new and existing customers with PMAX lifecycle goals" shows two main pathways: Acquisition Goal and Retention Goal. The Acquisition Goal includes New Customer Only Mode, New Customer Value Mode, and New Customer High Value Mode. The Retention Goal features Win-Back Mode and High Value Win-Back Mode. An "Available Today in Beta" marker sits at the

Lifecycle Goals for PMAX

At the AI Innovation Day event on September 24, Google introduced Lifecycle Goals. While some are already…

September 25, 2024

Vehicle Ads Launch for UK Advertisers in October

Vehicle ads are currently in beta in the UK, but starting October 2024, they will be available to all UK…

September 25, 2024

A webpage interface for uploading a reference image, ideal for advertisers, featuring three tabs: "Image Library," "Website or Image URL," and "Upload." In the center, a prompt says "To upload your media, drag files here," with an "Add from computer" button below it. Save and Cancel buttons are at the bottom.

Creative Controls For All Advertisers

Google Ads is rolling out AI-powered creative controls that allow advertisers to scale and optimize their…

September 23, 2024