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PMax Experiments for Automated Asset Testing

October 13, 2024

Screenshot of a webpage titled "Experiments" showcasing options for creating a new PMax Experiment with Performance Max campaigns. It features a dropdown menu for selecting campaign types, highlighting Automated Asset Testing, and an illustration on the left.

Google Ads has rolled out a new PMax experiment for automated asset testing, as highlighted by Thom Langeveld and Adriaan Dekker.

If automatically created assets are enabled, they generate new headlines and descriptions.

By creating an experiment, advertisers can easily measure and compare the impact of this feature on their PMAX results.

Screenshot of a"Create a Performance Max Optimisation experiment" interface. Options include testing SEO keywords with Automated Asset Testing and editing settings by selecting a campaign. Buttons to cancel or schedule are at the bottom right.