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Creative Controls For All Advertisers

A webpage interface for uploading a reference image, ideal for advertisers, featuring three tabs: "Image Library," "Website or Image URL," and "Upload." In the center, a prompt says "To upload your media, drag files here," with an "Add from computer" button below it. Save and Cancel buttons are at the bottom.

Google Ads is rolling out AI-powered creative controls that allow advertisers to scale and optimize their creative assets based on their brand colors.

Advertisers can generate images that align with their brand’s aesthetic by providing up to 5 reference images and a prompt.

This feature should be available fully next month, allowing advertisers to define fonts, colors, and logos for consistent branding across formats.

This feature was announced during Google Marketing Live 2024: GML 2024: Creative Controls and Customization

Check out the recent announcement here: New features and controls for your AI-powered campaigns

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