Microsoft Advertising has introduced search term reports for all advertisers using Performance Max and other campaign types.
These reports provide valuable insights into how users search for businesses, analyzing terms that trigger ads and categorizing them with key performance metrics.
Performance Max continues to evolve with new features, including pilots for brand exclusions and URL rules at the asset group level, set to launch in mid-October.
Additional enhancements, such as video asset support and new customer acquisition goals, are also in the pipeline. Stay tuned for more updates!
Read the article here to know more about the updates: Performance Max updates and other updates for October
